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• What's wrong with online ads? Re-thinking the annoying, intrusive video pre-roll

  There's something very wrong with online advertising. Still in its relevant infancy, online ads are now a major segment of the advertising industry - but do they offer value to brands and a good experience to users? We speak to a company that is offering users the ability to "skip" past annoying video ads. Will it work?

  Patrick Smith @ TheMediaBriefing Experts' Blog - 1 day, 3 hours ago

• Should we force our audience to play the digital game?

  One of the questions I ask myself as we build Briefing Media is whether we are being adventurous enough in our approach to some of our traditional media brands. Should we be actively encouraging readers to come with us on the digital transition, and be a little bit more aggressive with it?

  Rory Brown @ TheMediaBriefing Experts' Blog - 2 days, 20 hours ago

• British Media Awards 2012 Video

  When we launched The Media Briefing we wanted to use it to recognise innovation and excellence across the industry.

  Rory Brown @ Rory Brown's Blog - 2 days, 22 hours ago

• Tackling brand safety issues in online advertising

  The Digital Trading Standards Group is a new initiative to ensure quality and brand safety across the online advertising world, following the work of IASH, which is being phased out. Pete Robbins, chair of the IPA Digital Media group, explains...

  Pete Robins @ TheMediaBriefing Experts' Blog - 2 days, 23 hours ago

• Is it time to stop digital media's reliance on banner ads?

  How do you organise a 21st Century digital content business? One with no printed product no arbitrary deadlines, no old-fashioned structure based on physical production? It's all banner ads right? Not for much longer.

  Patrick Smith @ TheMediaBriefing Experts' Blog - 3 days, 3 hours ago

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• Pinterest taking $100m for e-commerce play

  Now two things are more clear about the fast-growing social pinboard curation service – a business model and a valuation. Japanese e-commerce giant Rakuten has confirmed it is leading a $100 million investment in Pinterest, together with existing backers Andreessen Horowitz, Bessemer Venture Partners and FirstMark Capital plus angels.

  Emedia Vitals Staff @ EMedia Vitals - 3 minutes ago

• 4 pillars of media transformation

  The print-vs. -digital debate seems almost trite by today’s increasingly complex media landscape.

  Rob O'Regan @ EMedia Vitals - 3 minutes ago

• Ad exchange Centro shields publisher data

  Advertising exchanges are still viewed warily by some publishers, which fear that they will commoditize their inventory and undercut their pricing. To address these concerns, Centro has partnered with Krux to launch an ad exchange for premium publishers that shields their audience data from third parties. Original Story:.

  Emedia Vitals Staff @ EMedia Vitals - 4 minutes ago

• Study: Websites average 14 third-party tags

  Websites are juggling third party tags from an average of 14 vendors, according to a new survey from Econsultancy. The survey, done in association with enterprise tag management company Tealium, identified the three top challenges to tag management: cost/budget, limited understanding, and finding the right vendor. Original Story:.

  Emedia Vitals Staff @ EMedia Vitals - 4 minutes ago

• Hit & Miss bares some interesting questions about nudity on television

  Nudity on screen can often seem unnecessary or gratuitous – but Sky Atlantic's new drama suggests this isn't always the case.

  Mark Lawson @ MediaGuardian - Television - 5 minutes ago

• Dale Farm ruling hailed as a victory for press freedom

  Broadcasters say media groups will no longer be seen as an arm of the state after high court ruled on Thursday that they should not disclose hours of footage to police.

  Josh Halliday @ MediaGuardian - Television - 5 minutes ago

• A week on the web: Blue Peter moved from BBC1

  Seminal kids' TV show Blue Peter will no longer be broadcast on BBC1, the BBC announced on Wednesday. Twitter went into a nostalgia-soaked meltdown.

  Graham Hayday @ MediaGuardian - Television - 5 minutes ago

• IPA Fantasy Football.the results are in!

  Manchester City's dramatic title win signalled an exhilarating end to the 2012 Premier League, with emotions running high up until the very last second. Following this remarkable conclusion to the season, are you wondering how your team fared in the IPA's Fantasy Football League? Have you managed to clinch the top spot or have the frantic results of the final fixtures left you lagging behind? Well you need wait no longer, the results are in.

  IPA News - 6 minutes ago

• Call Your Doctor If This 'Workaholics' Billboard Lasts More Than 4 Hours

  Comedy Central's "Fully Torqued" phallic billboard on Hollywood's Sunset Boulevard touting the new season of its Workaholics sitcom is awfully silly. TMZ claiming that its coverage of the sign is an "Exclu-Stiff" is even sillier. The show follows the lives of three recent college grads—and they finished cum laude, judging from that billboard.

  Mediaweek (US) - 6 minutes ago

• Mass Relevance secures $3.3m for social curation

  Mass Relevance, which specializes in social curation and integration technology, closed $3. 3 million in venture capital funding in a round led by Austin Ventures.

  Chris Marlowe @ - 10 minutes ago

• Hot Topics This Week
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• News International3316
• Pay TV1572
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