Can Web-Only Original Programming Finally Stick?
Mediashift - on 17/5/12
The days of skateboarding dogs holding sway on the web may be numbered. Technology companies and advertisers are professing their belief in the value of professionally produced original content. Portals and platforms like YouTube, AOL, MSN and Yahoo -- once known for aggregating and optimizing video produced by others -- are spending millions of dollars to develop and acquire programming of the...