Sponsor post: Increase revenue with personalized video discovery
Gigaom @ Gigaom.com - NewTeeVee - on 12/7/12
The pay-TV industry is getting busier, consumers are more sensitive to cost than ever before, and program licensing fees are rising. To protect their bottom line from these threats, providers need new revenue-generating strategies that simultaneously boost ARPU and deliver superior value to consumers but without increasing subscriber rates. Moving forward, video on demand (VOD) and other premium...