Non-Olympic brands push ambush marketing rules to the limit

MediaGuardian - Advertising - on 25/7/12

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Nike, Paddy Power and Oddbins launch advertising campaigns coinciding with London 2012As Olympic fever grips, non-Olympic sponsor brands including Nike are pushing to the limit strict rules on ambush marketing, launching ad campaigns designed to steal the limelight from companies that have paid millions to be associated with the 2012 Games. US sports goods manufacturer Nike is to launch a global T...
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