As Mobile App Marketing Gets Pricy, Apsalar Looks Past Installs

Zach Rodgers @ AdExchanger.com - on 6/8/12

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The app marketing niche has been mostly about incentivizing downloads, with little thought given to post-install engagement. For obvious reasons that’s not workable for free or “freemium” app developers who make their money post-install. Apsalar is trying to address this. The two-year-old firm began with a mobile analytics platform that later became the foundation for [...]