How Publishers Can Stand Out in the Programmatic Arena

Adexchanger @ AdExchanger.com - on 9/8/12

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Welcome to “Brand Aware,” a column from the marketer’s point-of-view on the data-driven, digital ad ecosystem and written by Bob Arnold, Associate Director of Global Digital Strategy at Kellogg Company. I’ve never worked in the publishing industry. I’ve been on the marketer side of the equation for my entire career, so I’ll be the first [...]