Publishers turn to the crowd for content

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Publishers turn to the crowd for content

Emedia Vitals Staff @ EMedia Vitals - on 9/8/12


Two old-school publications, Golf Digest and The Washington Post, are trying their hands at turning to their audience as content creators. They both bet they can augment their solid brands with low-cost (and, hopefully, high-quality) content created by the masses — for free. Origina...
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