NBC Banks on Olympics to Raise Ratings for New Fall Shows

Bill Carter @ NYTimes Media - on 13/8/12

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Starting Monday, NBC finds itself hoping to maintain some of the lift it gained from the Summer Games. The key to doing that is creating hit shows. Anyone who watched substantial hours of the Olympics knows, from a fusillade of promotional ads, that the network has shows like “The New Normal,” “Revolution” and “Chicago Fire” teed up for viewing in the fall. Read more