Advertising: Finding the Best-Fitting Bra With Technology’s Help
Elizabeth Olson @ NYTimes Media - on 17/8/12
The retailers are vying to draw women away from in-store fitting rooms and persuade them that it is more convenient and private to use new online tools to find the best-fitting bras. Proper fit is so central for women that 20,000 of them signed up within 36 hours after True&Co, a San Francisco start-up retailer for intimate apparel, opened its Web site in May. Two former Microsoft e...