Advertising: Finding the Best-Fitting Bra With Technology’s Help

Elizabeth Olson @ NYTimes Media - on 17/8/12

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The retailers are vying to draw women away from in-store fitting rooms and persuade them that it is more convenient and private to use new online tools to find the best-fitting bras. Proper fit is so central for women that 20,000 of them signed up within 36 hours after True&Co, a San Francisco start-up retailer for intimate apparel, opened its Web site in May. Two former Microsoft e...
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