AT&T Opens Huge Digitally-Enhanced Chicago Store

Adweek.com - on 30/8/12

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AT&T’s newest retail endeavor is almost the complete opposite of the currently en vogue here today, gone tomorrow pop-up stores. On Saturday, the telecom giant will open a 10,000-square-foot shop in Chicago that will include a litany of digital bells and whistles. The store will entail 100 digital screens showcasing items from the brand and its nume...
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