Datalogix Buys Connection Engine, Offline-to-Online Data Platform

Zach Rodgers @ AdExchanger.com - on 5/9/12

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Datalogix has snatched up Connection Engine in a bid to help customers better link their digital marketing efforts to offline sales impact. Connection Engine allows clients to compare the value of customers acquired through multiple digital channels — including website visits, lead gen, email, and display ads. It does so by hashing customer IDs from [...]