Why does Apple avoid keynote live streams? A PR masterstroke.
Danny Whatmough @ Danny Whatmough - on 13/9/12
In 2010, Apple live streamed two keynote events. Many felt (and hoped) this would signal a change in the company’s approach to live coverage of its infamous product launches. But no, when the iPad 2 was launched in March 2011, the option had disappeared. Read more