Why does Apple avoid keynote live streams? A PR masterstroke.

Danny Whatmough @ Danny Whatmough - on 13/9/12

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In 2010, Apple live streamed two keynote events. Many felt (and hoped) this would signal a change in the company’s approach to live coverage of its infamous product launches. But no, when the iPad 2 was launched in March 2011, the option had disappeared. Read more