What Is The True Value of Big Data In Advertising?

Adexchanger @ AdExchanger.com - on 17/9/12

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“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. Today’s media buyers and sellers are playing on a whole new field, where preying on consumer behavior is the norm and big data is the apparent [...]